Email Marketing Toolkit

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Email Marketing Services Providers

1. CONVERTKIT

ConvertKit is a full-featured email service provider. Thanks to its ease of use, automation and other features, it’s one of the fastest-growing email marketing companies. It also offers customizable sign-up forms and landing pages to help bring in more email subscribers.

2. SENDINBLUE

As a beginner or as a small business just starting out, Sendinblue is one the best email marketing services to start with, because it allows you to add unlimited contacts and you will pay only for the emails you send.

3. GETRESPONSE

A powerful, simplified tool for sending emails, create pages and automate  marketing, GetResponse gives you the power to set up Your Sales Funnel, run webinars, build landing pages, generate leads, and automate everything, all from this platform. 

4. GMASS

GMass turns your Gmail/Gsuite account into a full email marketing system, It is a Great Service for cold outreach emails. It allows you to schedule, track, and follow emails within your Gmail Account.

5. DEBOUNCE 

debounce allows you to validate and clean your email lists with the cheapest pricing out there.

Getting Started With Email Marketing Part Three

7. Spend time on subject lines

Your email subject line is one of the most important lines of text in your whole email.

Why? Your subscribers see your subject line even before they open your message. Make a good impression and people won’t be able to resist opening. Write something bland and they might skip over your message without a second thought.

Your subject line should be short and snappy — around 40 characters.

You can draw attention by asking a compelling question, including a deadline for urgency, or just teasing your message.

8. Preview and test before you send

Especially when you’re first getting started with email marketing, it’s easy to slip up every once in a while.

Maybe you forget to add in an important link or make an embarrassing spelling mistake right in the subject line. Doh! Unfortunately, there’s no Back button with email, so always remember to send yourself or a staff member a Test Email before sending out to your entire list.

9. Send your email (at the best time)

When you’re ready to send out an email, timing is an important factor to consider.

Every audience is different and the best time to send will differ based on who’s on your email list.

Based on customer data, we’ve compiled some information on which day and time might work best for your industry.

You can also create a consistent sending schedule and stick to it. For example, if you send out a newsletter on the first of every month, your audience will come to expect it in their inboxes.

If you do decide to follow a set schedule, tell people at the point of sign-up by saying something like:

“Would you like to sign up for our Hints & Tips newsletter? We’ll send you a roundup of our top blog posts, upcoming webinars, and best marketing advice on the second and fourth Wednesdays of every month.”

Your subscribers will know when they’ll hear from you next and you can schedule your message to send based on your established schedule. 

10. Track your results

Don’t be deceived — email marketing doesn’t end with a send. You will want to track your open rate, click-through rate, unsubscribe rates, etc. and work to improve over time.

If you want to see real results from your email marketing, you need a strong understanding of how each email performs so you can make improvements and learn more about your customers and subscribers.

Spending a few minutes in your email reports will tell you valuable information like who opened your email, who clicked on specific links, and what information was the most interesting to your readers.

Getting Started With Email Marketing (Part Two)

4. Set up your welcome email

Your welcome email is the first message your new email subscribers receive from you.

Welcome emails are especially important because they serve as your first impression and reach people at a time when they’re highly engaged with your business. You can expect a higher than average open rate for your welcome email, so make sure you’re delivering value right away.

Start with a warm greeting, provide an overview of what they can expect to receive from you in the future, and offer them something useful right away.

Once set up, your welcome email will send to all new contacts automatically.

5. Create a reusable e-mail template

Even if you’re now no longer a designer, you may ship well-designed expert emails that appearance true on any device.

When selecting a template, search for a format that eye-catching, and could get your message through fast. People scroll via the inbox quickly — frequently at the same time on the go — so pick a mobile-responsive e-mail template that appears true on any device.

Then customise your template together along with your logo via way of means of placing your enterprise’s brand proper on the pinnacle of your e-mail and linking the photograph again in your website’s homepage. Add your enterprise’s signature colorings and create an e-mail footer together along with your enterprise name and other relevant information, including your social media handles.

Once you've got got those vital layout factors ready up, make a duplicate of your e-mail and shop a model as your grasp template. With this reusable template, you don’t must begin from scratch and upload for your branding each time.

6. Write persuasive messages.

You can do this by pretending you are having a face-to-face conversation with someone and writing down exactly what you'd like to say to them.

Here's an easy 3-step system that will help you live centered so that you can write powerful messages fast. It additionally allows you to comply with a repeatable procedure and smash your message down into 3 vital sections:

What are you offering? — Headline.

How will it assist the reader? — Message body.

What ought to they do next? — Call to action.

Getting Started With Email Marketing Part One

This definitive guide series will walk you through the process of getting started with email marketing and help you achieve business success.

Let's get right into it!

1. Choosing an e-mail marketing provider company.

If you’ve made up your mind to indulge in e-mail marketing, you want to get involved with an e-mail advertising and marketing provider company. Working with a company is the best manner your commercial enterprise can leverage e-mail advertising and marketing automation to efficaciously supply messages to big agencies of contacts or subscribers.

You’ll additionally gain from expert e-mail templates and resources that will help you develop and properly manipulate your e-mail list, and monitoring capabilities that display you who's beginning and attractive together along with your campaigns and messages.

2. Gather contacts to your e-mail marketing listing.

Most companies could have a few current contacts to begin an e-mail listing. Think of the clients and those you have already got a courting with. Maybe it’s the commercial enterprise contacts you e-mail with on a normal basis; perhaps you simply begin with some supportive pals and own circle of relatives.

Even if you’re constructing an e-mail listing absolutely from scratch, don’t get discouraged. Start with the aid of using a paper sign-up sheet close to your register, including a web sign-up column on your website, and inspire your social media fans and constant clients to signal up.

3. Add your contacts into your email marketing account.

Once you have an email marketing account and an initial list to send to, add your contacts into your account.

You can start by uploading a contact list from an existing spreadsheet or importing contacts right from a Gmail account.

It is advisable that you organize your contacts into separate lists based on what you know about them. For example, if you own a restaurant, create separate email lists for people who always order takeaways versus those who always eat in. That way you can send out targeted email based on their specific interests.

More to come in the next post.

Introduction To Email Marketing

According to Wikipedia, email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Email marketing can allow you to create targeted and personalised messages.

We shall discuss details about what email marketing is all about and how you can take advantage of it in our preceding blogs. It promises to be exciting and informative.