Introduction To Email Marketing

According to Wikipedia, email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Email marketing can allow you to create targeted and personalised messages.

We shall discuss details about what email marketing is all about and how you can take advantage of it in our preceding blogs. It promises to be exciting and informative.