20 Effective Email Marketing Tips That Will Help You Scale Growth Today.

Email marketing can be a challenge especially if you are still having challenges with increasing your open rates, generating leads, and converting customers. You need to make your emails stand out against the enormous bundle of emails that land in your customers' and prospect's inbox every day.

 

Here are the 20 effective email marketing tips that will help you stand out.

1.  Find A Marketing Solution With An Intuitive Email Builder

There are various marketing automation solutions out there, but many are clunky and challenging to navigate and use properly. Service providers like GetResponse and DeBounce are sure solutions that are easy to use. Having that will allow even the most non-tech-savvy user to create professional looking emails in a flash.

2. Leverage Built-in Email Templates

Your email marketing solution provider should come with built-in email templates that let you send an email quickly and effectively if you’re in a pinch. You can always adapt them to meet your needs if you know a little coding. If not, you can use them straight out of the box.

3. Collect As Much Lead Data As Possible

The more information you collect about your customers and prospects, the better. Doing so lets you segment contacts and send targeted, personalized emails that speak to their specific pain points and align with their demographic.

4. Segment Your Contacts

You can segment your customers and prospects into groups with similar traits with all that data you collect. Segment by buying behavior. Or segment by demographic data such as industry, job title, level of seniority, etc. This is primary for effective email marketing.

5. Personalize Your Emails

Again, with all that data at your disposal, you can send targeted, personalized emails to your audience. Instead of sending a blanket email about your product to all your prospects, send one to only those in the construction industry. You will engage your audience a great deal more if you can speak to the specific pain points of a segmented target audience.

6. Use An Email Welcome Series

When a new customer signs up, or a prospect signs up for a free trial, use system triggers to automatically send them a series of welcome emails. The following sequence works well:

a. Welcome them into the fold and provide contact info in case they want to reach you.

b. Follow up a few days later with an email with some how-to guides to ensure they are successful using your product or service.

c. A week later send them an email with valuable content (like an eBook) that will help them solve common problems.

7. Include Images

Images engage most people more than plain text. Including an image in your email is a great way to increase click-through rates. Just don’t overdo it. Limit it to one image per email. Otherwise, the email will look too busy, and it won’t be clear what the call to action (CTA) is.

8. Have A Strong CTA

Make your CTA clear to the recipient. Always place it above the fold and use a colored CTA button that stands out, so there’s no confusion about where you want them to click. Here are some examples of killer CTAs.

9. Limit The Links In Your Email To A Minimum

Your CTA should be the centerpiece of your email. Avoid adding in various hyperlinks to your text, as it will only confuse the reader and risk them clicking away and neglecting your CTA.

10. Use Emojis In Your Subject Lines

According to MediaPost, the use of emojis in email subject lines has skyrocketed over the last few years, increasing by 775% year-over-year. There is even now a World Emoji Day. Emojis help your subject lines stand out from the rest and increase open rates.

11. Leverage A/B testing

A/B testing can be your best friend. Use it to test different subject lines, email body copy, images, and more. A/B testing helps you hone in on the best options to generate maximum engagement. This is the only way to ensure effective email marketing practices.

12. Incorporate Email Into Multichannel Campaigns

An integral part of email marketing is incorporating it into multichannel campaigns. Those are campaigns that push out information through various channels, such as email, social, SMS texting, video, and more.

13. Ensure You’re Complying With GDPR

And not just GDPR, but other privacy regulations as well. This is going to be a growing concern moving forward, so be sure you’re fully aware of what GDPR entails, and comply with it or risk gigantic fines. Effective email marketing strategies never cross the line, so please ensure that you are compliant with the laws of the land.

14. Use Email Drip Campaigns

Email drip campaigns consist of a series of emails that are pre-drafted, loaded into the system, and are sent at specified times, or sent based on actions taken by leads. Use them to send a welcome series to new customers, run nurture campaigns, and more.

15. Determine The Best Time And Day To Send Your Emails

When is the best time of day to send an email? The truth is: there is no universally accepted best day or time. It all depends on your audience’s tendencies. Learn more about the best time to send an email.

16. Use Humor When Appropriate

Depending on your audience, humor may be appropriate at times. When that’s the case, use it! It will be a bright spot in your customer’s day, and they’ll appreciate it.

17. Keep Your Email Copy Short, Concise, And Punchy

Long-form text emails make me yawn. What about you? To avoid this, make your email copy short, concise, direct, and punchy. Use bulleted lists so your email can be quickly and easily digested. In the fast-paced digital world of today, nobody has the time or desire to read a 500-word email.

18. Always Send A Test Email And Check It On All Devices

Your MA solution should let you send yourself a test email before you hit send to all your contacts. Do this every time and check it on all devices to ensure that it renders properly on whatever device your customers and prospects use.

19. Be Honest And Don’t Mislead With Exaggerated Offers

Be ethical about what you say in your emails. If you offer the moon but deliver a cold pizza, people will be frustrated. You’ll lose credibility, which will hurt your brand reputation over the long run.

20. Review And Proofread Multiple Times Before Sending

Nothing screams amateur more than a prospect or customer reading a typo in your content. It detracts from your credibility and could be enough to dissuade prospects from purchasing your offering. So be sure to review, proofread, and review again before sending to make sure your email is clean and without error.

Conclusion

Email marketing remains the bedrock of a solid digital marketing presence. Incorporate it into multichannel campaigns that are sure to reach your customers and prospects on the channel they look to most for information.

Do that and use the tips provided above, and you’ll be able to establish an effective email marketing presence that will generate more leads, convert more prospects into customers, and help you grow your business at a faster rate.