2 Reasons Why You Should Have Your Own Email Marketing System

Email marketers often use services like GetResponse and  ActiveCampaign to manage their email lists and send emails; however, if you want to be a professional email marketer, you need to have your own email marketing system.

Let's address the following: what is an email marketing system, and why do you have to own one?

An email marketing system is an email marketing app or software that manages and organizes your email lists and campaigns.

These systems are connected to an SMTP(Simple Mail Transfer Protocol) server. SMTP is an internet standard communication protocol for electronic mail transmission. Mail servers and other message transfer agents use SMTP to send and receive mail messages.

To make it simple, the email marketing app/software creates and manages emails, and the SMTP service sends those emails over the internet. Together they form an email marketing system!

To be a professional email marketer, you will need your own system working together with the email marketing service you use like Mailchimp or ActiveCampaign,  or you create your own fully functioning system.

3 Reasons You Need Your Own Email Marketing System.

Let's get right into it.

1. Limited Vs Unlimited Subscribers. 

Almost all email marketing companies have a limit on subscribers, with your own email marketing system, you don't have to  worry about a subscriber limit.

To have unlimited subscribers, you will have to own a email marketing system.

2. Pricing.

Having your own system  significantly cheaper.

Let's take a look at the standard plan for Mailchimp.

From the above image, you will observe that monthly payments start at $14.99 and are dependent on the amount of contacts on your email list.

There's a big difference in pricing between using a service like Mailchimp and having to run your own system.

To sum it up, with your own email marketing system, pricing is a lot cheaper, you don't have any limit on subscribers, you can send cold emails, you don't have to worry about getting banned, and so on. 

You should consider having your own email marketing system.