Getting Started With Email Marketing (Part Two)

4. Set up your welcome email

Your welcome email is the first message your new email subscribers receive from you.

Welcome emails are especially important because they serve as your first impression and reach people at a time when they’re highly engaged with your business. You can expect a higher than average open rate for your welcome email, so make sure you’re delivering value right away.

Start with a warm greeting, provide an overview of what they can expect to receive from you in the future, and offer them something useful right away.

Once set up, your welcome email will send to all new contacts automatically.

5. Create a reusable e-mail template

Even if you’re now no longer a designer, you may ship well-designed expert emails that appearance true on any device.

When selecting a template, search for a format that eye-catching, and could get your message through fast. People scroll via the inbox quickly — frequently at the same time on the go — so pick a mobile-responsive e-mail template that appears true on any device.

Then customise your template together along with your logo via way of means of placing your enterprise’s brand proper on the pinnacle of your e-mail and linking the photograph again in your website’s homepage. Add your enterprise’s signature colorings and create an e-mail footer together along with your enterprise name and other relevant information, including your social media handles.

Once you've got got those vital layout factors ready up, make a duplicate of your e-mail and shop a model as your grasp template. With this reusable template, you don’t must begin from scratch and upload for your branding each time.

6. Write persuasive messages.

You can do this by pretending you are having a face-to-face conversation with someone and writing down exactly what you'd like to say to them.

Here's an easy 3-step system that will help you live centered so that you can write powerful messages fast. It additionally allows you to comply with a repeatable procedure and smash your message down into 3 vital sections:

What are you offering? — Headline.

How will it assist the reader? — Message body.

What ought to they do next? — Call to action.