The First Step To Launching A Successful Email Marketing Campaign

Email marketing campaign is email sent from a business to customers or prospects. You can say you run a successful email marketing campaign when you get the recipients to take action or engage with your business, which helps you to get more leads and sales.

To run a successful email marketing campaign, you’ve got to be ready. That means you have everything necessary in place. By doing so, you are destined for success from the first email you send.

The First Step Is Build An Email List.

The most successful email marketing campaigns start with an email list full of qualified leads that are interested in what you have to offer. Build your email list the right way by optimizing your website by converting visitors to subscribers.

On average, 80% of your website visitors will leave your site for good, without signing up to your newsletter. You can use exit-intent popups to convert those abandoning visitors into subscribers and eventually customers.

Other methods to build an email list is leveraging business cards, through giveaways telemarketing, engaging through social media, leverage "email only specials" and  being active on blogs.